01 ↗
01 · Pricing controlYou set the rules
Build each unlocked price from your own discounts, incentives and fees, down to the sub-trim and customer’s location.
EXPRESSCTA / EXPRESSPRICE
The Future of Price-to-Unlock
Turn Price Into Your Most Powerful Conversion Tool.
SHOPPER EXPERIENCE2027 Honda
PassportAdvertised Price$46,950
PassportAdvertised Price$46,950
✦
PERSONALIZED PRICEPRICE CERTIFICATE✓
MSRP$46,950
Dealer discount−$1,800
Eligible incentive−$500
Documentation fee+$499
Unlocked Price$45,149
Illustrative product example
✓LEAD REPORT
Delivered to your CRM✳
Delivered to your CRM✳
40%
Customers are 40% more likely to complete an ExpressCTA form than alternative form fills.
THE DIFFERENCEThe market proved the concept.
The market proved the concept.
ExpressCTA perfected it.
Where ExpressCTA goes beyond typical price engagement tools.
| Capability | ExpressCTA ✳ | Standalone Price Engagements |
|---|---|---|
| FTC Math Box | ✓ Built into every price reveal | Not shown |
| Pricing by location | ✓ Dynamic by shopper region | One flat nationwide number |
| Dynamic pricing | ✓ By model, trim, inventory age and vehicle | Limited functionality |
| Conditional incentives | ✓ Personalized incentive stack | Not available |
| Automated price alerts | ✓ Re-engage shoppers when prices change | Not available |
| Form completion | ✓ Relevant questions build trust | Straight to form fill |
| Lead report | ✓ Lead report + AI lead assistant | Parsed CRM data only |
| Analytics | ✓ GA4 + ASC | Basic |
TRANSPARENT, COMPLIANT PRICINGCompliant.
Compliant.
Transparent.
Effective.
FTC Math Box. Fully itemized pricing built into every price reveal.
CARS Act. Proper safeguards, processes, and disclosures to ensure compliance for California dealers.
Texas e-Price. Custom configurability to keep Texas dealers compliant and successful.
MAP compliant. Unlocked pricing respects your OEM’s minimum advertised price rules.
Customizable disclosures. Add the disclosures you need, wherever you need them.
✦HOW THIS PRICE WAS CALCULATED
MSRP$28,050
Dealer discount−$1,901
Sale price$26,149
Military Appreciation Offer (qualified)−$500
Documentation fee+$499
Your Unlocked Price$26,148
Plus applicable tax, title and license.
HOW IT WORKS
Every lever a dealer needs.
02 ↗
02 · Shopper experienceShopper unlocked price
A personalized Price Certificate they keep and easily share with other decision makers.
03 ↗
03 · Sales follow-upYour team closes
Every opportunity lands in your CRM with an AI-enhanced lead report.
PRICING STRATEGYPowerful Pricing.
Powerful Pricing.
Built Around Your Strategy.
01
Pricing by location
Your market changes by location. Your offer can too. Deliver different offers based on where your shopper is located.
02
Model, trim and sub-trim pricing
Push slow-moving units. Hold gross on hot ones. Precise control over every vehicle in your inventory.
03
Age-based pricing
Prices can step up or down automatically by days in inventory, customizable by inventory type, age and amount.
04
Conditional incentives
Give customers another reason to act. Create targeted incentives and integrate them directly into the customer experience.
THE LEAD REPORTEvery lead arrives with
Every lead arrives with
the context to close it.
Lands in your CRM
Every lead arrives as a hyperlink in the CRM your team already works in. No separate login, no extra tool to check.
Shopper location
See where the shopper is and how close they are to competing dealers, so you know who you’re up against.
Engagement tracking
What they looked at and when, so the first call picks up right where their shopping left off.
The pricing math
The full breakdown of how they arrived at their unlocked price, so your team quotes the same number the shopper saw.
ExpressCTA / LEAD REPORT✓ VERIFIED
JD
Jordan D.2027 Honda PassportNEW LEADCONTACTVerified
PRICE$45,149
INTENTFinancing
SHOPPER ACTIVITY
Viewed vehicle page 09:42
Unlocked Price Certificate 09:45
Lead delivered to CRM 09:45
✳AI Lead Assistant
Vehicle, shopper activity and pricing context in one place.
Draft first reply ↗
Integration Partner
OnMarketplace PartnerSeamless integration with most web hosts, analytics channels and CDP providers.
Google Analytics 4
EXPRESSCTARequest Demo
See it in 12 minutes.
You’ve made it this far. Let’s chat.
◉Fully dynamic pricing
✳Brand-specific styling
▥GA4 + ASC Results